SEO
simply stands for Search Engine Optimisation.
This is where you construct your web pages and implement certain techniques to
help you rank as high as possible on search engine result pages (SERPs). The higher
your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic
your site is likely to get.
Now, SEO can be split up into two separate
categories; On-Page SEO & Off-Page
SEO.
On-Page
SEO refers
to all the things that you can do ON your website to help you rank higher,
such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher,
such as social networking, article submission, forum & blog marketing, etc.
In
today’s blog we will be looking specifically at On-Page
SEO and some of
the most effective ways to increase
your page rankings on search engines.
On-Page
Search Engine Optimisation
1. Page Titles
Your page titles are
one of the most important SEO factors on your site. Each of your pages & posts should have its own
unique title, which includes the main keywords for that page.
For example, you could
write a blog post about a new Black forest cake recipe that you have tried. It
is therefore vitally important that you include ‘Black forest Cake Recipe’
within your post title, perhaps “Easy Black forest Cake Recipe” or “Black forest
Cake Recipe for kids”, etc.
This way, whenever
someone searches for Black forest Cake Recipes in a search engine, your post
has a better chance of showing up because you have included those keywords.
2. Meta Descriptions
Many people forget to
include meta descriptions for their pages. These descriptions are an
important place to include relevant keywords for your content, as these are
used within the search results when your page is listed.
For instance, if we
continue to use the ‘Black forest Cake Recipe’ example, then a good meta
description for that page would include those keywords and related ones. So,
“This easy Black forest cake recipe is possibly the most delicious, mouth
watering, Black forest cake ever made.” would be a great meta description to
use, as it is relatively short, whilst containing a number of specific
keywords.
3. Meta Tags
For each of your
pages, you can include a set of keywords in the form of meta tags. These should be all the relevant
keywords of your content, which
you will have researched previously.
4. URL Structure
Including search engine
friendly URLs for each of your pages
is highly recommended, as these bring better crawling. Shorter URLs seem to
perform better in search engine results, however that is not the only factor.
URLs that include
targeted keywords, also perform better. The location of these keywords can also
be a major influence. For example website.com/keyword would perform better than
website.com/255/945/subcategory/keyword etc.
5. Body Tags (H1, H2,
H3, H4, etc.)
When writing your
articles, you should break up your content into smaller sections &
paragraphs to make it easier for people to read. These sections can be given
heading, which is where H1, H2,H3, H4,
etc. tags are used.
Generally H1 tags are
reserved for your main page title, with subsequent headings (just like the ones
I have used throughout this post) being issued H2, H3, etc. Search engines use
these to determine what is important within your content. This is why keyword rich
headines are more useful than
generic ones. Make sure you write keyword rich headings in the order of
priority in H1, H2 and H3 title tags. They are used by many crawlers to
differentiate important content.
6. Keyword Density
Including relevant
keywords throughout your content is very important, as it helps search engines
work out what your content is about. However, try not to excessively repeat and
overuse keywords just for search engine robots. This can lead to your site
being banned from search engines.
To avoid this, try to keep
your keyword density to roughly 2-5%. If you find this hard, get out a
thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
7. Image SEO
Using images within
your content is a great way to make your site more visually appealing and break
up boring chunks of text. You can utilise these images to help improve your
site SEO.
All your uploaded
images have titles, so treat them just the same as your page titles. Including
relevant keywords can help people find your site when searching on Google
Images.
You can also include Alt Text and Descriptions for your images, making them even more useful
with SEO.
8. Internal Linking
People often think
that the only links that count are those from other websites. While these links
are important, these are not the only important links!
Placing links to your
other website pages, is a great way of improving your site and used properly, Internal links can be a useful weapon in your SEO arsenal. Not only does
it make it much easier for your visitors to navigate around your site and find
all of your content, but it also ensures that your site gets properly crawled
allowing the search engines to find all of your pages. It also helps to build
the relevancy of a page to relevant keywords and phrases, whilst also helping
to increase the Google Page Rank of your pages.
There are a number of
different methods that you can use to improve your internal
linking structure. The main being; content links and permanent navigation links.
Summary
These 8 techniques are
just some of the ways that you can improve your on-page SEO. Any one used independently of the others
won’t make much difference to your site ranking, however when used together,
they can help to improve your site traffic.
They will help to get
your pages working better, they will help to get your entire site crawled
by search engine spiders,
they will help increase the value of internal pages and they will build the
relevancy of internal pages to specific keyword phrases.
So, it pays to spend
some time implementing these to improve your site! Please leave your comments
below & feel free to ask any questions.
You can also contact
us at http://www.webinfoguru.com or info@webinfoguru.com or +91 9158830129 for making your site rank
high.
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