SEO simply stands for Search Engine Optimisation.
This is where you construct your web pages and implement certain techniques to
help you rank as high as possible on search engine result pages (SERPs). The
higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more
traffic your site is likely to get.
Now, SEO can be split
up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles,
internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the
things that you can do directly OFF your website to help you rank higher, such as
social networking, article submission, forum & blog marketing, etc.
In today’s post we
will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page
rankings on search engines.
Off-Page
Search Engine Optimization
1. Social Networking
Sites
Social Networking is
bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is
the fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
You need to sign up to
the most popular social networking sites, such as; Facebook, LinkedIn,Twitter, Google+, etc., and create a profile of your own. This
allows you to extend your online network of contacts, to connect and interact
with your friends, to share things with each other, and most importantly
promote your website/blog and help build your online reputation.
2. Blogging
Blogging is one of the
best ways to promote your website online! By writing a blog for your website,
you give a reason for visitors to keep returning to your site and keep up to
date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update
your latest blog post entries, which ultimately helps you rank higher in search
engine results pages (SERPs).
You need to produce
and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in what you are
trying to convey to your readers within your blog posts, don’t waffle.
To help you promote
your blog, submit it to niche blog directories and blog search engines. (See below)
If you’re not very
good at writing content for your blog, then you could always hire a guest blogger
for your blog and ask him/her
to write precise and unique content so that your blog can gain more credit from
a search engine point of view.
3. Blog Marketing
Post comments on other
blogs within the same niche as yours, which allow you to add a link in the
comments section. These links can then be crawled by search engines, helping to
point them towards your site. These blogs are commonly referred to as “Do-Follow”
Blogs (Just like ours, where
you can comment below!).
4. Forum Marketing
Find forums online
that are related to your sites niche and get involved within that community.
Reply to threads, answer peoples questions, offer advice, etc. This all helps
to build up your reputation as someone who is an expert within that niche. Try
to use “Do-Follow”
Forums so that you can
include a link to your site within your signature, which helps search engines
crawl your site.
5. Search Engine
Submission
Search engines will
eventually find your site online, but that can take a while. To speed
everything up, you should submit your website to the most popular search
engines like Google, Yahoo, Bing, etc.
6. Directory
Submission
Many people may say
that directory submission is dead! I believe that it isn’t as you are
increasing the likely hood of people seeing your website. It is purely based on
how effectively we are selecting those directories and how efficiently we are
choosing the category for submission. You could submit to general directories,
but for maximum effect, you are better off submitting to niche
directories. Of course, I agree
that it gives quite delayed results, but it is worth doing it.
7. Social Bookmarking
Social Bookmarking is
another great way of promoting your website. Submit your latest blog posts and
pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious,
Reddit, etc. Search engines really like these types of sites because the
content on these sites is updated very frequently.
You should be very
careful while doing this and you must properly handle the tags which are very
essential to broadcast your news on a wide area network. This may increase your
website traffic based on how effectively you have participated.
8. Link Baiting
Link baiting is
another popular way of promoting your site. If you produce a really popular
unique post for your site, then other people may want to link to it. Perhaps
you have copied/published another website’s content on your site, don’t forget
to place their website link as a reference. Do it for others and, if your
content is trustworthy, let others do it for you. This is another way to
increase your link popularity.
9. Photo Sharing
If you have used any
of your own photos or images on your site, then you can share then on many of
the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other
people will be able to see them and comment on them, hopefully following a link
to your site.
10. Video Marketing
Just like photo
sharing, if you have any videos that you have used on your site, then you can
submit them to sites like; YouTube, Vimeo, etc. allowing people to find your
content in other ways.
11. Business Reviews
Write reviews about
others businesses or ask your friends/clients to write a review of your
business in major business review sites like RateitAll, Shvoong, Kaboodle,
Stylefeeder, etc.
12. Local Listings
Depending on your
site’s niche, you might find that listing in local directories may be useful.
You may have a website promoting your local business, therefore instead of
going global and facing huge competition, listing your website locally, so that
search engines can easily view your website and fetch the content, will be much
better. This will help you to reach a targeted audience. Submit your website to
sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you write your
articles yourself, then you can submit them to popular article
directory sites like; Ezine, Go
Articles, Now Public, etc. This can help drive traffic to your site, whilst you
can also gain some links to your site from other people (though it’s usually a
slower process).
14. Social Shopping
Network
If you run an
e-commerce website, then a good strategy for advertising and branding your
products for free is to submit then to online shopping networks. By submitting your products to sites like;
Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other
major social shopping network sites like Kaboodle, Style Feeder, etc. then you
increase the likelihood of people finding the products that you are selling.
15. Answer Questions
You can actively
participate in answering questions on sites like Yahoo Answers. By answering
and asking relevant questions on your site niche, you help to build up your
reputation as someone that is an expert in your chosen field. You can place a
link to your website in the source section if necessary so that people can
easily find your site. If you don’t spam, this is another great way to increase
your link popularity.
I hope you found this
post useful. Please feel free to leave your questions and comments below!
You can also contact
us at http://www.webinfoguru.com or info@webinfoguru.com or +91 9158830129 for making your site rank
high.